Feb 26, 2015
SALT LAKE CITY (Feb. 25, 2015) — The United Natural Products Alliance (UNPA), an international association of forward-looking companies dedicated to providing consumers with natural health products of superior quality, benefit and reliability, is pleased to announce that Essential Formulas Inc. is its newest Executive Member.
Essential Formulas, based in Irving Texas, is the exclusive North American distributor of award-winning Dr. Ohhira’s Probiotics® supplements and cosmeceutical products and high-quality vegan/vegetarian plant seed oils, along with award-winning CHIA OMEGA® plant oils. The CHIA OMEGA® formulations of essential fatty acid dietary supplements are vegan alternatives to fish oil products and are derived from high-protein chia seeds.
Founded by Michael, William and Jo Len Schoor in 2000, EFI is a family-owned and operated business. Late in 2000, Marty Schoor joined the company to oversee operations at the corporate office. Before its 10th anniversary in 2010, EFI had grown to 12 full-time employees and scores of commissioned sales representatives and brokers working throughout the United States and Canada.
“Essential Formulas is pleased to be a new member of UNPA and to join with other members of the dietary supplement community in presenting an accurate picture of our industry,” said William Schoor, executive vice president of Essential Formulas. “The ability to speak with a unified voice is very important if the public and the nation’s regulators are to fully and completely understand the intricacies of the dietary supplement industry. UNPA has been leading the charge on behalf of our industry for decades, and we are very appreciative of the opportunity to lend our experiences and know how to this effort.”
“The additional of Essential Formulas to UNPA brings a leading health food retail brand and market leadership in the probiotic category, which is so important to the dietary supplement industry,” said Loren Israelsen, UNPA president. “The Dr. Ohhira line of probiotics is one of the best in the world, and we welcome the knowledge and expertise Michael Schoor and his company bring to UNPA in this respect. I would also note that few companies possess the level of sophistication on the political and regulatory front, which we also warmly welcome.”
For more information about Essential Formulas, visit www.essentialformulas.com.
The United Natural Products Alliance (UNPA) is an international association representing many leading natural and organic products, dietary supplement, functional food and scientific and technology companies that share a commitment to provide consumers with natural health products of superior quality, benefit and reliability. Founded in Utah in 1991, UNPA was instrumental in the passage of the 1994 Dietary Supplement Health and Education Act (DSHEA) and continues to take a leadership position in legislative and regulatory issues and industry best practices. Visit www.unpa.com.
MEDIA CONTACT: Frank Lampe, VP, Communications & Industry Relations, 720.398.8172, firstname.lastname@example.org.
SOURCE: The United Natural Products Alliance, www.unpa.com.