Essential Formulas’ New State-of-The-Art Interactive Booth Proved to be a Hit at Expo EAST 2014

Oct 21, 2014


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Dallas, TX (October 21, 2014) – Essential Formulas Incorporated (EFI), the company with the foresight to introduce Dr. Ohhira’s Probiotics to the United States 15 years ago, is now raising industry standards with the introduction of a technologically advanced trade show booth enhanced in both design and function.

The interactive booth is a first for marketing and design company, Skyline Sector 5, known for innovative and creative, experimental trade show environments. The sophisticated display serves as a custom, interactive, radio-frequency identification (RFID) module. “The extremely advanced technology assures the execution is seamless, while conveying an almost ‘magical’ quality,” said Chelsea Byers, Exhibit Designer.

The booth design consists of large kiosks branded with the three Essential Formulas lines, Dr. Ohhira’s Probiotic Supplements, Dr. Ohhira’s Skin Care, and CHIA Omega Formulations. Each kiosk is a glowing cube housing products along with interactive countertops and a video display. Placing a product on the countertop logo instructs the video screen to present pertinent information on the specific formulation.

“EFI is a company built on the philosophy of exceptional customer care in the use and efficacy of our products,” said William Schoor, Executive Vice-President at EFI. “This progressive booth design serves as another dynamic tool in which we can showcase our products and educate our retailers, all of whom enthusiastically embraced the remarkable design and technology.”

EFI also hosted Muneaki Takahata, PhD and Ross Pelton, RPh, CNN at the booth’s inaugural presentation, where they were available to answer questions and discuss the science and research behind EFI’s respected formulations. Dr. Takahata, a microbiologist and Dr. Ohhira’s protégé, traveled from Okayama Japan, and Ross Pelton, a respected natural health practitioner and author who was recently appointed EFI’s Scientific Director.

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