Sep 04, 2014
Dallas, TX (September 4, 2014) – Essential Formulas Incorporated (EFI), distributor of Dr. Ohhira’s Probiotic and CHIA OMEGA Formulations, announces the hiring of Ross Pelton, R.Ph., Ph.D., CCN as Scientific Director. After graduation from the University of Wisconsin, Ross began his career as a pharmacist in 1966 with one of America’s largest drug store chains while continuing his studies in nutrition, fitness and longevity, ultimately earning his certification as a clinical nutritionist (CCN) and a Ph.D. in nutrition.
His initial approach to integrative health has made him an expert in the field of alternative therapies. Ross is the author of ten highly regarded books on health and nutrition and is a sought after educator and speaker on a variety of integrative health-related topics. As the author of The Drug-Induced Nutrient Depletion Handbook, which is a gold-standard reference book for healthcare practitioners, Ross is considered one of the world’s leading authorities on the topic of drug-induced depletions.
“Ross Pelton has been on our science advisory board for several years and while serving in this capacity has contributed greatly to EFI’s educational initiatives,” said Michael Schoor, CEO and President of EFI. “We feel confident that his highly respected expertise in the evolving field of nutritional supplements makes him invaluable to not only the education of our customers, but the continued growth of our company.”
Ross’ responsibilities as Scientific Director will be guiding the company’s scientific strategy and direction with a particular focus on research, innovation, evidenced based practice, quality improvement and education. Integral to the role will be the provision of advanced scientific advice and expertise to EFI leadership and the Science Advisory Board.
“I am very excited about joining Essential Formulas as their Scientific Director. Research in the fields of probiotics, omega-3 fatty acids and other evidence based supplement products continues to explode at an exponential rate,” said Pelton. “As EFI’s Scientific Director, part of my job will be keeping abreast of the world’s latest scientific research in these fields. This will enable me to continue to educate health professionals, retail entities and the general public about the importance of these topics as well as the truly unique health benefits of EFI’s products in these categories.”
Dallas-based Essential Formulas Incorporated (EFI) was established in 2000 as the sole U.S. distributor of Dr. Ohhira’s dietary supplements and skin care products, including award-winning Dr. Ohhira’s Probiotics and CHIA Omega Formulations. A family-owned and operated business, EFI pledges to provide the highest quality natural supplements and skin care available while offering exceptional customer care and education in the use and efficacy of their products. Dr. Ohhira’s and CHIA Omega dietary supplements are available at Vitamin Shoppe, Whole Foods Markets and other fine health food stores across the country. For more information, visit: www.essentialformulas.com, or call 972.255.3918.