New President

Posted On: January 10, 2017
Categories:Press Release, News,


Jul 13, 2016

William Schoor

Dallas, TX (July 6, 2016) – Essential Formulas Incorporated (EFI), the sole U.S. distributor of Dr. Iichiroh Ohhira’s award-winning probiotic formulations and the newly introduced REG´ACTIV® brand, announced the appointment of William J. Schoor from Executive Vice President to President. Based at the company’s Dallas headquarters, Mr. Schoor will be responsible for leading EFI’s daily operations.

Michael Schoor, who founded EFI in 2000 with his son William and daughter Marty Schoor, has been President since its inception in 2000 and will continue to serve as the Chairman and CEO. “I am proud and happy that William is accepting an increasingly important role in the overall operation of EFI,” said Michael Schoor.

William Schoor helped build EFI from a small family-owned business to a leader in the area of probiotic dietary supplements. “EFI was founded on the philosophy of providing high-quality preventative and comprehensive pro-health products, education and customer services,” said William. “I look forward to my new role in guiding the company as we continue to grow and evolve.”

Michael Schoor noted that 2016 is a year of transition for EFI. He explained, “As EVP, William did an excellent job of managing the operations of the company and made many positive contributions. Now that he is President, he will continue to accomplish great things and maintain our dedication to providing superior dietary supplements and stellar customer service. As I move to a more strategic role, the vision for the company will remain intact with an unlimited potential for growth.”


Essential Formulas Incorporated

Essential Formulas Incorporated (EFI) was established in 2000 as the sole U.S. distributor of world-renowned microbiologist Dr. Iichiroh Ohhira’s award-winning probiotic dietary supplements and skin care products. Always an innovator EFI introduced REG´ACTIV® in 2015, which contains ME-3, a probiotic catalyst that produces the “Master’” antioxidant Glutathione inside the body’s own cells.

Pledging to provide premium all natural supplements and exceptional customer care, EFI continually strives to lead the industry in customer and retailer education in the use and efficacy of their innovative products, which include: Dr. Ohhira’s Probiotics, Dr. Ohhira’s Propolis PLUS, Dr. Ohhira’s Essential Living Oils (Vegan Certified), Dr. Ohhira’s Probiotic Kampuku Beauty Bar and Magoroku Skin Lotion and newly introduced REG´ACTIV®, containing ME-3, a probiotic catalyst that has been proven to boost glutathione, the’ Master Antioxidant’. Essential Formulas supplements continue to garner consumer, health care professional and industry accolades for its convenient packaging and powerful health- promoting benefits. For more information visit