Director of Strategic Affairs
Apr 14, 2016
Essential Formulas Incorporated (EFI), the sole U.S. distributor of Dr. Ohhira’s award-winning probiotic formulations and the newly introduced REG’ACTIV brand, recently named Brian Craig as its Director of Strategic Affairs.
Previously the Vice President of Business Development at Xlear, Inc., Mr. Craig will help steer Essentials Formulas continued growth with a focus on building brand preference, initiating integrated marketing strategies and advising on regulatory matters.
“EFI has experienced remarkable growth based on the merit and distinctiveness of our scientifically proven formulations, but there are still many people who have yet to experience these exceptional products,” said Michael Schoor, EFI’s President, and CEO. “Brian Craig brings with him a proven track record of leadership and successful business initiatives that make him an excellent candidate to broaden the Dr. Ohhira and Reg’Activ brands.”
Mr. Craig joins Essential Formulas with 35 years of experience in sales management for the supplement and natural health care industry, serving in executive positions most of his career. His extensive career portfolio includes; successfully launching product lines both domestically and internationally, increasing brand recognition, loyalty, and sales, implementing marketing media strategies and coordination on regulatory and new products development. He earned his Bachelor’s of Science in Business Management from Brigham Young University.
“I am very excited and honored to join the team at Essential Formulas. Their dedication to scientifically researched probiotic products and their commitment to education aligns with my past professional experience working in this industry,” said Brian Craig.
“The quality and clinical support for the Essential Formulas products — most notably the Dr. Ohhira’s Probiotics and the new Reg’Activ products — prove the value and increasing confidence that consumers and healthcare professionals have in these critical tools for enhanced well-being.”