One of my pet peeves is the field of nutrition is the effort some nutritional supplement companies make to conceal the ingredients in their products. If you’re proud of your products, tell us about it and be transparent. It seems a given these days that there is an inverse relationship between my age and their packaging font size; the older I get, the smaller their label will become! Don’t make me get my magnifying glass out!
One company that I have been so proud to be associated with for many years is Dr. Ohhira’s Probiotics! If anything, they represent the antithesis of my pet peeve! Given that their product is encapsulated and living, it must eat inside that tiny ecosystem in which the good bacteria thrive! Who would have ever disclosed their entire meals on the label? But Essential Formulas, marketers of Dr. Ohhira’s Probiotics did! It was always their goal to have the best probiotic on the market. As their president once told me, “they will know when taking it that it works, and then smart consumers will want to know why. That is why we believe in full-label disclosure and that is why they love us!” To this day, their label informs us of exactly what is inside each capsule. ..and it’s getting better!
Now comes more very exciting research news about why this product has worked so well for so many years!
The field of nutrition is not a static field. For example, the use of the herb Turmeric to relieve pain predated the use of aspirin by about 2,000 years.
Little did ancient people care why it worked, all they wanted was the relief. It would take centuries for scientists to comprehend that Turmeric had anti-swelling compounds that relieve pain. As an analogy, the longer Dr. Ohhira’s Probiotic is on the market and benefitting so many, the more current science is beginning to reveal even more reasons why it has consistently worked so well for so many for so long.
Watch for the brand new, colorful Dr. Ohhira’s Probiotic educational box and read it! Few know that unlike other probiotics, the probiotic you and I have relied on for years, ferments for 3 years before it is encapsulated. You knew it as a “probiotic,” then you learned from Essential Formulas that it coexisted with its nutritional supply as a “prebiotic.”
But that isn’t all. As the new label will teach, Dr. Ohhira’s Probiotics benefits us by means of its “postbiotic’ properties as well. Long after that capsule is swallowed and you’re feeling better, its postbiotic fermentation properties continue working.
Anyone can take a probiotic. Dr. Ohhira’s Probiotic offers you triple protection (probiotic, prebiotic and postbiotic)!
Most importantly, Essential Formulas will now be shouting this triple protection from the box tops, because they have always been transparent and they are constantly learning!
Dr. Ohhira’s Probiotics; if you are, continue doing so…if you haven’t, now is a great time to start!