EFI is launching Retailer Personalization Power
with Tailored Product Promotions

Essential Formulas is proud to enter its 25th year of providing natural product retailers with the highest quality, scientifically proven probiotic products. As the retail sector continues to evolve, EFI is following suit by embracing new initiatives and marketing strategies to support our loyal retailers and give you a competitive edge in the marketplace.

In a move that aligns with the growing trend of retail personalization, EFI is ceasing its one-size-fits-all monthly product promotions. In its place, Essential Formulas empowers individual stores to work directly with their brokers to create tailored promotional strategies.

This fresh approach allows retailers to customize product selections and discounts to match their stores’ marketing schedules, promotions, and local market demands, assisting retailers in enhancing customer engagement and driving sales.

Retailers are encouraged to contact their Essential Formulas brokers or the EFI office to craft personalized promotion strategies that resonate with their customers and drive sales of Dr. Ohhira’s renowned probiotic products.