17 Best Japanese Beauty Products That You’ll Really Love

By Ross Pelton

Scientific Director, Essential Formulas

Ross Pelton is a pharmacist, nutritionist, author and a health educator who is widely recognized as the world’s leading authority on drug-induced nutrient depletions. He was named one of the top 50 most influential pharmacists in the United States by American Druggist magazine for his work in Natural Medicine.

ARTICLE SOURCE: https://www.pinkvilla.com/beauty/japanese-beauty-products-1138945

Anoushka Sinha
March 11, 2023

The natural glow of Japanese women is swoon-worthy! You just cannot guess their real age. This is all because of their healthy eating habits and usage of the best Japanese products. Yes! In Japan, beauty products are infused with dollops of skin-benefiting ingredients that make skin luminous and healthy. Believe us or not, Japanese skincare products are something that you will drool over. If you cannot fly to Japan, we will help you bring Japan home.

Japan is one such country where people’s way of living and principles of life itself makes them unique. And when it comes to their age and skin, you will definitely wish to know their secret for attaining luminous and ageless skin. Come! Let us take you to Japan virtually and help you to indulge in flawless Japanese skincare brands.

Without much ado, let us serve you top-notch Japanese beauty products that you will never stop using. These products will not only make you look like a diva but also preserve your radiance for years to come. Get ready to make your skin more youthful than ever and retain the teenage glow.

Our Top Picks

1. SUMI HAIGOU Settuken Charcoal Bar Soaps – Best Overall

2. Skin Aqua Tone Up UV Essence – Best Sun Protection 

3. DHC DEEP CLEANSING OIL – Best Nutritive formula 

4. BIORÉ UV Aqua Rich SPF 50+ PA++++ – Best Texture

5. KOSE Clear Turn Essence Vitamin C Facial Mask – Best for Instant Results

17 Best Japanese Beauty Products You Can Never Stop Using

1. SUMI HAIGOU Settuken Charcoal Bar Soaps

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Pamper your skin with the goodness of charcoal! These packs of Settuken Charcoal Bar Soaps introduced by Sumi Haigou help in moisturizing your skin and making you feel squeaky clean inside out. It has a pure refreshing fragrance of cypress. These soap bars loaded with Japanese skincare secrets are terrific choices for people of all ages to use while taking a bath or shower. Charcoal is one such naturally found ingredient that works like a miracle on your skin. It has the power to extract skin impurities effectively. Hurry up! Indulge in the goodness of this charcoal bar soap and feel good inside out.

Key Ingredient: Charcoal


– Pack of 2

– Ideal for oily skin

– Great skin exfoliant

– One bar goes a long way

– Suitable for face application


– None

2. Skin Aqua Tone Up UV Essence

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To protect your skin against UV light and unveil your skin’s translucency, grab this Skin Aqua Tone Up UV Essence straight away. It is one of Japan’s award-winning sunscreens that ensures smooth and even application. This sunscreen comes with a brightening effect that will take your skin’s glow a level up. It has an alluring fragrance that will make you feel refreshed within seconds. It is also safe for sensitive skin.

Key Ingredients: Kudamonotokeisou fruit extracts


– Lightweight

– Covers pores

– Easy to spread

– Smooth texture

– Great coverage


– Contains alcohol


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This Deep Cleansing Oil from DHC comes with the goodness of olives. It is capable of removing makeup residues and other impurities dwelling on your skin. Formulated with potent ingredients, this oil just melts away makeup and dissolves impurities. Grab this oil right away and indulge in the secrets of Japanese beauty products to keep your skin healthy and well-nourished. The golden-hued oil is vegan and backed by a botanical formulation. Plus, it is made in Japan and is free from parabens, gluten, added colorants, and fragrance.

Key Ingredients: 100% organic olives, rosemary leaf oil, and vitamin E


– Softens the skin

– Antioxidant-rich

– Does not clog pores

– Oil-based nutritive formula

– Provides protection against free radicals


– Might not suit sensitive skin

4. BIORÉ UV Aqua Rich SPF 50+ PA++++

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This sunscreen from Biore has the ability to get absorbed in the skin even at the micro levels. The smooth texture spreads easily on your skin and makes you look all the more youthful. The aqua micro capsules effectively release moisture after application and combat dryness. In addition, it is waterproof, has a light-to-touch texture, and offers 100% sun protection. You can use this Japanese skin care product as an everyday makeup base.

Key Ingredients: Hyaluronic acid, and royal jelly extracts


– Easily removable

– Absorbs instantly

– Light watery texture

– Leaves no white cast

– Acne prevention technology


Alcoholic scent

5. KOSE Clear Turn Essence Vitamin C Facial Mask

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With Kose Clear Turn Essence Vitamin C Facial Mask, you can seamlessly indulge in a refreshing skin pampering session. This pack comes with 30 masks which you can use anytime anywhere. It keeps your skin moist and imparts a healthy glow. Loaded with beautifying ingredients, this facial mask resolves all of your skincare woes. Just apply it for 5 to 10 minutes and you are done with an effective Japanese-style skincare treatment just by sitting at home.

Key Ingredients: Vitamin C, collagen, tranexamic acid, glycerin, and hyaluronic acid


– Affordable

– Instant results

– Brightens the skin

– Makes the skin firmer

– Reduces skin flakiness


– Might sting sensitive skin

6. CANMAKE Marshmallow Finish Powder

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For a Japanese-like makeup look, this Finish Powder from Canmake is what you need in your makeup vanity. It is a concealing powder that is free from alcohol and talc. In addition, it is barely noticeable and you can easily take this powder off with the help of any ordinary face wash. This powder won’t make your skin feel dry, rough, or very glossy. Trust us, this is one of the best J-beauty products that you need to seal your makeup look within minutes.

Key Ingredients: Aloe vera leaf, rosemary, chamomile, lemon extracts and toning agents


– Matte finish

– Travel-friendly

– Conceals pores

– Absorbs sebum

– Hides uneven skin


– Very fragile

7. Wa – Secrets of Japan Bathing Bar

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This skin-brightening soap from Wa – Secrets of Japan is enriched with potent active ingredients used for decades in the Japanese beauty industry. It leaves your skin soft, smooth, and supple. This bathing bar is ideal for every skin type as it beautifully balances the natural pH levels of your skin. You can use this soap every day to refine your skin tone and complexion just like the Japanese women. The best part — it rejuvenates your skin with the right amount of nutrients and serves you with dewy and plump skin.

Key Ingredients: Kojic acid, cherry blossom, shea butter, papaya extracts, and vitamin C and E


– Pack of 3

– Clarifies the skin

– Mesmerizing scent

– Manages skin’s sensitivity


– Sticky

– Only for women

8. Dr. Ohhira’s Probiotic Kampuku Beauty Bar

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This Dr. Ohhira’s Probiotic Kampuku Bar Soap is a beauty bar that promotes and maintains radiant-looking skin. The essential formulas make it one of the best skin care products in Japan. If you feel that your skin is losing its natural balance, then fix it with this bar soap without any second thoughts. This bar soap glides on the skin leaving it cleansed and hydrated. To flaunt glowing and flawless skin, this bar soap is your go-to buddy. Believe us, your skin will feel a lot younger, healthier, and cleaner after every wash with this soap

Key Ingredients: Probiotic extracts, amino acids, minerals, vitamins, and caramel


– Gentle

– Rejuvenates the skin

– Supports dermal health

– Ideal for your oily and dry skin


– Might irritate sensitive skin

9. SK-II Facial Treatment Essence

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This SK-II Facial Treatment Essence has a quick-absorbing formula. It is enriched with anti-aging ingredients that help you cover your real age like magic. This serum-like essence will make you experience the goodness of Japanese skincare just by sitting in the comfort of your home. This product gently exfoliates your skin and helps you achieve the glowing and clear skin of your dreams. It helps you to make your stubborn facial marks less visible and reduces the appearance of pores.

Key Ingredients: 50 micronutrients like vitamins, amino acids, minerals, and natural acids


– Light in weight

– Enhances radiance

– Improves skin firmness

– Refines your skin texture

– Works best for normal, dry, combination, and oily


– Unsatisfactory packaging

10. Rohto Mentholatum Melano CC Vitamin C Essence

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Here is a great solution to fade away dark spots and acne with no effort. Rohto Mentholatum Melano CC Vitamin C Essence seamlessly eliminates acne-causing bacteria and leaves your skin smooth, soft, and supple. It thoroughly conditions the skin and works wonderfully in maintaining a youthful glow. Moreover, this essence also effectively stimulates blood circulation with the powerful blend of its key ingredients. To transform your drab skin into fab, this is what you need to get your hands on.

Key Ingredients: Vitamin C and E, dipotassium glycyrrhizate, and thymol


– Prevents acne

– Prevents freckles

– Moisturizes the skin

– Suppresses melanin production


– Greasy

11. SHU UEMURA essence absolue hair oil-in-cream

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This Shu Uemura essence absolute hair oil-in-cream is one of the best Japanese beauty products crafted to nourish and soften your hair from root to tip. It adds moisture to dry hair and imparts much-needed smoothness and frizz control. The bonus — it is safe for color-treated hair and leaves your hair soft and manageable. With 4.5 star ratings out of 5, this oil-in-cream deserves to be your haircare essential.

Key Ingredient: Camellia oil


– Humidity-resistant

– Helps in detangling

– Deeply nourishes the hair

– Provides UV and heat protection


– Greasy

12. Curél Makeup Cleansing Oil

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Cleansing oil is a must especially when you are a skincare or makeup junkie. To gently melt your makeup, splurge on this Curél Makeup Cleansing Oil. It beautifully protects the ceramide levels of your skin and facilitates moisture retention. This cleansing oil doesn’t contain alcohol, colorants, or any fragrances. Hence, it is super gentle on the skin and crafted for those possessing sensitive and dry skin. The milky texture and weightless formulations lift up your skin’s radiance and make it squeaky clean.

Key Ingredient: Castor oil


– Residue-free

– No heavy rubbing required

– Protects skin’s natural barriers

– Recommended by dermatologists


– Irritates eyes

13. SHISEIDO WHITE LUCENT Overnight Cream & Mask

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This SHISEIDO White Lucent Overnight Cream and Mask aids in supporting your skin’s natural-resisting power to the appearance of dark spots, uneven skin tone, and dullness. This cream is a comforting face cream for nighttime use as its richer formulas will help you glow to the maximum the next morning. This overnight cream visibly brightens your skin and diminishes the look of dark spots and stubborn marks. Plus, it helps the skin to self-repair damage and improve the health of your skin. Trust us, this beauty product from Japan works like magic.

Key Ingredients: Sakura and ashitaba


– Paraben-free

– Mineral oil-free

– Improves skin receptivity

– Dermatologically tested



14. FANCL Mild Cleansing Oil

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This is yet another cleansing oil that works wonders on the skin. FANCL Mild Cleansing Oil is a 100% preservative-free oil that features a rich texture. It dissolves and helps you take off every stubborn makeup and deeply seated dirt onto your face. You don’t need to rub your face hard to erase waterproof makeup too. This oil will do everything for you. If you use it on a daily basis, it will also improve your skin texture and visibly reduce the appearance of your pores.

Key Ingredients: Aged Hop Extracts


– No artificial fragrance

– Safe for sensitive skin

– Doesn’t strip off natural oil


– Unsatisfactory packaging

15. HABA Whitening Squalane

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With the power to deeply penetrate into your skin, this Haba Whitening Squalane works magically on your entire body and face. It strives to work against free radicals and slows down the production of melanin that causes pigmentation and dark spots. It controls sebum secretion and works effectively to tighten the pores. In addition, this cream serves your skin with a sufficient amount of moisture and diminishes 80% of your wrinkles.

Key Ingredients: Vitamin C, and squalene


– Non-greasy

– Quick absorption

– Convenient to carry around

– Small quantity goes a long way


– None

16. Shiseido Rouge Rouge Lipstick

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Smoothening, long-lasting and moisturizing — these are the three reasons why you will love this Rouge Rouge Lipstick by Shiseido. This flattering shade of red will make your lip look luscious and plump. It has a matte finish and a creamy texture that smoothly glides onto your lip and makes you look nothing but bold and beautiful. For the dreamy pout-perfect lips, slide this lipstick from Japan into your cart straight away.

Key Ingredients: Hyaluronic acid complex


– Light on the lips

– Perfect for parties

– Doesn’t look cakey

– Suitable for everyday use


– Might make your lips look dry

17. Flowfushi UZU Eye Opening Liner

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This blue-colored liquid eyeliner is the magic wand that will effortlessly add drama to your eyes. It is a beautiful shade that lasts long and has fantastic precision. To amplify your eye makeup look, team it with some strokes of mascara. You can glance through the wide range of colors and pick one that suits you the best. Plus, it is can be worn every day as it doesn’t smear and comes off easily with a splash of water.


– Dye-free

– Easy to use

– Glides smoothly

– Hypoallergenic


– Some might experience discomfort

For all those who wish to bring home the best Japanese beauty products and wish to indulge in Japanese skincare secrets, peep into their mind-boggling benefits and way of usage mentioned below. Now, you need not visit the Japanese beauty store. We bring you everything that you need from Japan right at your fingertips.

How to Choose the Best Japanese Beauty Products?

Skin Type: Always consider your skin type before snagging a product. There are products specially formulated for your skin type. So to avoid any adverse effects, make sure you pick the one that suits your skin the best. There are products made for sensitive, oily, dry, normal, and combination skin. Glance through their specifications and then proceed with the payment.

Ingredients: Make sure the product that you choose to buy is cruelty-free and doesn’t contain any harmful toxins. Choose products that contain hyaluronic acid, vitamin C and E, niacinamide, and natural ingredients for 100% fruitful results.

Directions of Usage: Always check the directions of usage. There are products that are meant for daytime use whereas some are strictly crafted for nighttime skin regime. As per your requirements, slide the most suitable one into your cart.

Here are the reasons to buy Japanese cosmetics and skincare products.

1. They offer an all-in-one solution to fight skin problems.

2. They stick to the roots and formulate beauty products that are natural and effective.

3. They do not contain harsh ingredients.

4. They are backed with antioxidants and skin-enhancing formulas.

5. They induce facial glow.

6. They deeply nourish and moisturize your skin.

7. They are ideal for attaining soft, supply, and plum skin.

8. A majority of beauty products are oil, fragrance-colorant, and alcohol-free.

9. They help you to brighten and tighten the skin.

10. They deeply exfoliate your skin and make you look ageless.

Japanese beauty products are indeed no less than a dream world to dive into. They are a treasure trove of love and secrets that your skin needs. In Japan, beauty is all about flawless skin, and purification, and stands for the youth. The country has preserved some of the pure and organic beauty secrets since ancient times. Their culture, history, tradition, and dedicated life keep them fit and fine. So, they stand true to the fact that when one feels good, looks good. Don’t waste much time! They are worth every penny and everything that your dull and damaged skin needs at the moment. Just by sitting at home, you have a chance to attain flawless skin like the Japanese. Hurry up! You are not further away from achieving the skin of your dreams. And, we can’t wait to see you glowing and aging like a fine wine.


By Ross Pelton, RPh, PhD, CCN
Scientific Director, Essential Formulas

Ross Pelton is a pharmacist, nutritionist, author and a health educator who is widely recognized as the world’s leading authority on drug-induced nutrient depletions. He was named one of the top 50 most influential pharmacists in the United States by American Druggist magazine for his work in Natural Medicine.

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