Magnolia’s ‘Fixer Upper: Welcome Home’
Smashes All DIY Network Ratings Records in Debut
Magnolia Network is off to a very good start!
DIY Network officially became Magnolia Network on Wednesday, Jan. 5, when co-owners Chip and Joanna Gaines’ “Fixer Upper: Welcome Home” series instantly shattered all of the existing cable channel’s TV ratings records.
The first two episodes of the new “Fixer Upper,” one on Jan. 5 rebrand day and the other seven nights later, crushed the previous ratings record-holder from the DIY days, a 2013 episode of “Holmes Makes It Right.”
The Jan. 5 cable premiere of “Fixer Upper: Welcome Home” drew more than 1.7 million viewers, according to Nielsen’s Live + 3 Day measurement, a near-400% improvement over DIY’s 2021 primetime average. Those numbers made “Welcome Home” a Top 10 program on cable among adults (people 18+), and was No. 3 in its 9 p.m. time slot. (If you exclude the cable news channels, it was No. 1.)