Essential Formulas Incorporated (EFI) is defined by more than just its innovative products—it’s built on a lasting spirit of family, visionary leadership, and unwavering dedication to health. The shared journeys of William Schoor (President), Marty Schoor (Vice President), and Brian Craig (CEO) demonstrate how three distinct paths come together to create a company where personal connection and scientific excellence coexist. The leadership team exemplifies EFI’s core values: scientific integrity, mutual respect, and a steadfast commitment to the community.

Their story is one of service, growth, and genuine connection, where coworkers become family and every team member is encouraged to make a meaningful impact on health and wellness. As EFI approaches its next quarter-century, these leaders remain committed to educating and inspiring both customers and the broader industry, celebrating each personal achievement and shared milestone along the way.

25 Years of Family and Innovation

From its founding, EFI has combined family values with scientific discovery. As William Schoor, President, guides the company with a focus on long-term wellness, he is inspired by the transformative power of Dr. Ohhira’s Probiotics and the ancient fermentation process that changed his own family’s health. William’s commitment extends beyond expanding formulas, such as introducing Reg’Activ with its revolutionary glutathione-boosting ME-3 probiotic. He is most proud of fostering an environment where coworkers thrive and legacies are built through loyalty, growth, and genuine friendships.

For Marty Schoor, being a vice-president is a tapestry of relationships, woven from years of personal interaction with retailers and customers, celebrating their milestones as his own. Marty found fulfillment as the first point of contact for customers, strengthening family-like bonds, and watching colleagues’ children grow into future team members. She treasures memories of the staff’s togetherness, whether during the challenges of COVID-19, the celebration of coworkers’ citizenship, or a defining company-wide retreat in Naples, Florida.

Brian Craig brings over 45 years of experience in natural products to the role of CEO, blending mentoring and strategic innovation. He led EFI through market changes, rebranding efforts, and built a culture of inclusion where every team member’s ideas are valued. Brian’s perspective centers on education and empowerment: “Knowledge is Power,” he says, advocating for science-backed health choices and consumer engagement. Projects like redesigning product labels to highlight the “Dr. Ohhira Difference” exemplify his impact, while his international outlook and love of genealogy broaden the EFI family’s sense of connection.

Resilience, Growth, and Everyday Joys

EFI’s journey has navigated challenges, from economic downturns to the loss of key colleagues, with remarkable resilience and compassion. The team’s creativity shines through in graphics and marketing, reflected in innovative ways of telling the story behind their products. Marty expresses gratitude for patient colleagues who simplify complex science and for the shared office culture, which includes a welcoming atmosphere complete with four-legged friends.

William finds success in nurturing the next generation, fulfilling family promises, and enjoying simple pleasures like travel, soccer, and bicycling. Brian connects different generations, drawing on global experience and encouraging mentorship. Marty anticipates ongoing growth, both within the industry and among EFI’s retailers, whose dedication enhances the health of many communities.

A Unified Vision for Wellness

The combined stories of William, Brian, and Marty showcase EFI’s heart: an innovative force devoted to compassion, empowerment, and proactive health. Their leadership blends scientific rigor, genuine connection, and steadfast family spirit, propelling EFI into its next 25 years as a model for business and community in the natural wellness industry.