Director of Education

Posted On: January 11, 2017
Categories:Press Release,


Jun 20, 2013

Dallas, Texas (June 20, 2013) – Essential Formulas Incorporated, North American distributer of Dr. Ohhira’s Probiotic formulations and CHIA OMEGA products, announced the promotion of Ms. Alexandra Charles to Director of Education.

In her role as Director of Education, Ms. Charles’ responsibilities include: product education and training of brokers and retail managers and salespeople, providing sales support through original materials and the latest research, attending tradeshows, conferences, conducting store trainings and lectures, and staying abreast of new advances in probiotic health and Dr. Ohhira’s formulations.

“Alexandra excels in finding innovative ways of communicating and educating brokers, retailers and consumers alike on our science-based products and formulations,”
said Michael Schoor, CEO and President of Essential Formulas Incorporated. “Her energy and creativity have been a driving force in increasing awareness, knowledge and ultimately sales of our award-winning products.”
Ms. Charles joined the EFI team in 2010, as an Assistant Director of Business Development as well as served as a Sales Representative and Educator for the Dallas/Fort Worth region. Ms. Charles received a Bachelors of Arts Degree in Science from the University of Texas at Austin.

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Essential Formulas was established in 2000 as the sole U.S. distributor of world-renowned microbiologist Dr. Iichiroh Ohhira’s award-winning probiotic dietary supplements and skin care products and the line of CHIA OMEGA dietary supplements. For more information call (972) 255-3918 or visit