Earns Distinction of Only Supplement to Ever Receive this Honor

Sep 20, 2011

DALLAS, TX (September 20, 2011) – Dr. Ohhira’s Probiotics has been named a ‘Best of Supplements’ award winner in the Probiotic Category for the fourth year in a row. Better Nutrition Magazine will present the Award during the Natural Products Expo East held in Baltimore, Sept. 21-25.

“We are honored but not surprised by the continued accolades that Dr. Ohhira’s Probiotics garners from the natural product industry, health care practitioners and consumers,” said William Schoor, vice president of Essential Formulas. “This is a truly remarkable product backed by years of research and formulated like no other probiotic available in the United States today.”

While in Malaysia EFI’s President and CEO, Michael Schoor, discovered the probiotics extraordinary benefits after acquiring food poisoning and became determined to discover the science behind this remarkable remedy. His search led him to Japan where he met with the products founder, Iichiroh Ohhira, Ph.D., one of Japan’s leading microbiologists. He learned that over 20 years of university-based, scientific research studies had proven the product, including its proprietary TH10 lactic acid bacteria (LAB) strain, to be strong, safe and effective in dealing with digestive distress. Essential Formulas was established in 2000 and is the sole distributor of Dr. Ohhira’s Probiotic products in the United States

To select the winning products the editors of Better Nutrition conducted extensive interviews with a panel of experts, including naturopaths, medical doctors, and experts in the supplement industry. They also considered the quality of ingredients, product uniqueness in the marketplace, product reputation and reader reviews. The award winners will be featured in the November 2011 issue of Better Nutrition.

Nicole Brechka, Editor-in-Chief of Better Nutrition, commented that Dr. Ohhira’s Probiotics was the overwhelming winner in the probiotic category and the only supplement ever to win four years running.

Suzy Cohen, R.Ph., pharmacist, syndicated health columnist, and author believes Dr. Ohhira’s Probiotics is extremely deserving of this honor. “Dr. Ohhira’s innovative formula encourages the growth of a person’s own unique probiotics, and it is this distinction that sets it apart from all other brands and makes it my number one recommendation.”

Dallas-based Essential Formulas Incorporated (EFI) was established in 2000 as the sole U.S. distributor of world-renowned microbiologist Dr. Iichiroh Ohhira’s award-winning probiotic dietary supplements and skincare products. A family-owned and operated business, EFI was founded on the philosophy of providing high-quality preventative, supportive and comprehensive pro-health products for the entire family. Pledging to provide premium all natural supplements and exceptional customer care, EFI continually strives to lead the industry in customer and retailer education in the use and efficacy of their innovative products, which include Dr. Ohhira’s Probiotics, Dr. Ohhira’s Propolis PLUS, Dr. Ohhira’s Essential Living Oils (Vegan Certified), Dr. Ohhira’s Probiotic Kampuku Beauty Bar and Magoroku Skin Lotion. Dr. Ohhira’s dietary supplements are available at Vitamin Shoppe, Whole Foods Markets and other fine health food stores across the country. For more information, visit: www.essentialformulas.com, or call 972.255.3918.

Contact:
Kelly Charles
Director of Corporate Communications
Essential Formulas/Dr. Ohhira’s Probiotics
972-743-0373
kcharles@essentialformulas.com