In January 2025, to celebrate EFI’s 25^th anniversary, we introduced our new Line Drive Program, specially designed for independent retailers. This innovative approach to retailer product discounts replaces our monthly global promotion calendar. We aim to train and support your staff while offering discounts that motivate customers and increase sales with effective promotions and discounts that benefit you!

Retailers can combine these promotions with store anniversaries, customer appreciation days, community celebrations, educational events, and quarterly promotions. Broker Larry Hutchins recently organized a three-hour demo at Akin’s Natural Foods in Tulsa, OK, which was so successful that they planned another for its second location. Retailers have found that line drive promotions can be even more successful when paired with training and store demos.

Retailers are encouraged to contact their Essential Formulas brokers or the EFI office to craft personalized promotion strategies that resonate with their customers and drive sales of Dr. Ohhira’s renowned probiotic products.