Essential Formulas Incorporated Commemorates 25 Years of Innovation and Leadership in the Probiotic Sector


Family-owned business instrumental in introducing natural health through advanced probiotic science

Dallas, TX – February 1, 2025 — Essential Formulas Incorporated (EFI) celebrates its 25th Silver Jubilee Anniversary, during which its commitment to research, education, and innovative product development has been vital in shaping the probiotic market, which has seen significant growth over the past twenty-five years.

EFI was established in 2000 as the exclusive U.S. distributor of the award-winning probiotic products of the world-renowned microbiologist, Dr. Iichiroh Ohhira. In 2015, it introduced the innovative Reg´Activ® Formulas with glutathione-boosting probiotic, Lactobacillus fermentum ME-3. This achievement emphasizes EFI’s ongoing dedication to enhancing health and vitality through advanced probiotic research and natural health solutions.

Since its inception, EFI has established the gold standard for probiotic supplementation with Dr. Ohhira’s Probiotics®. These award-winning supplements are celebrated for their matchless fermentation process, which uses fresh fruits, vegetables, seaweed, and mushrooms naturally fermented with 13 lactic acid bacteria (LAB) containing restorative postbiotics to nurture a diverse, balanced microbiome.

A Quarter Century of Probiotic Excellence

EFI was founded by Michael Schoor, who found immediate and lasting relief after taking Dr. Ohhira’s Probiotics while coping with severe digestive issues during his travels in Malaysia. Michael arranged a meeting with Dr. Ohhira, which became the catalyst for establishing EFI and envisioning the rise of a natural health phenomenon, positioning himself as a respected leader in the advancement of probiotic health and science.

“EFI was founded to introduce and educate people about the groundbreaking health benefits of Dr. Ohhira’s Probiotics,” said William Schoor, President. “In our early years, we concentrated on emphasizing the science-based effectiveness of Dr. Ohhira’s Probiotics, which was unprecedented then and still is today.”

Looking to the Future

As EFI begins its next quarter-century, it stays committed to advancing probiotic science and delivering high-quality, scientifically supported products. To commemorate this silver anniversary, EFI is launching several initiatives, including:

  • Customer Appreciation Campaigns: Exclusive promotions and giveaways to thank loyal customers.
  • Educational Programs: Expanded outreach through webinars and workshops highlighting the importance of gut health and microbiome care.
  • Community Impact: Continue supporting health-related non-profits and initiatives to improve public wellness.

“Essential Formulas’ Silver Jubilee anniversary is a time to reflect on the past and celebrate the present. It also provides an opportunity to consider the challenges and triumphs we’ve faced over the last 25 years, acknowledging the hard work and dedication of all those who have contributed to EFI’s success,” said Brian Craig, CEO. “It also serves as a motivation to continue striving for excellence and reaching new milestones in the future.”

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In 2025, Essential Formulas celebrated its 25th anniversary, marking a Silver Jubilee by offering scientifically proven probiotic products that empower individuals to lead healthier lives. EFI was established as the exclusive U.S. distributor of award-winning probiotic products created by world-renowned microbiologist Dr. Iichiroh Ohhira, sold under Dr. Ohhira’s Probiotics®. In 2015, it introduced the groundbreaking Reg´Activ® Formulas featuring probiotic ME-3, which can produce glutathione directly in the body. For a quarter of a century, EFI has played a vital role in the evolution of the expanding probiotic health industry by providing widely recognized and respected probiotic supplements that replenish exceptional and transformative health benefits to the entire family.