Sep 28, 2012
DALLAS, TX (November 7, 2012) – Dr. Ohhira’s Probiotics has been named a ‘Best of Supplements’ award winner in the Probiotic Category for the fifth year in a row, the only probiotic supplement to achieve this honor. Better Nutrition Magazine presented the Award during the Natural Products Expo East held in Baltimore, Sept. 20-23.
To select the winning products the editors of Better Nutrition conducted extensive interviews with a panel of experts, including naturopaths, medical doctors, and experts in the supplement industry. They also considered the quality of ingredients, product reputation and tallied reader’s votes for their favorite supplements. The award winners will be featured in the November 2012 issue of Better Nutrition.
Nicole Brechka, Editor-in-Chief of Better Nutrition, commented that Dr. Ohhira’s Probiotics continues to be the overwhelming favorite in the probiotic category as proven by the Japanese supplements five-year winning streak.
Suzy Cohen, R.Ph, pharmacist, author and Science Advisory Board Member for Dr. Ohhira’s Probiotics says she understands why this product continues to receive awards and accolades from the natural product industry, health care practitioners and consumers.
“While the science behind Dr. Ohhira’s Probiotics is impeccable and the formula that encourages the growth of a person’s own unique flora extremely innovative, the real proof is in the astounding and consistent results it provides.”
Essential Formulas Incorporated’s President and CEO, Michael Schoor, discovered the probiotics extraordinary benefits after acquiring food poisoning while in Malaysia and became determined to discover the secret behind his remarkable recovery. His search led him to Japan where he met with the products founder, Iichiroh Ohhira, Ph.D., one of Japan’s leading microbiologists. He learned that over 20 years of university-based, scientific research studies had proven the product, including its proprietary TH10 lactic acid bacteria (LAB) strain, to be strong, safe and effective in dealing with digestive distress. Essential Formulas was established in 2000 as the sole distributor of Dr. Ohhira’s Probiotic products in the United States.
“EFI is a family-owned company and we are passionate about good health and the remarkable benefits of this product. This award affirms not only the solid science behind Dr. Ohhira’s Probiotics, but the tremendous customer loyalty as well,” said Michael Schoor, CEO and President of Essential Formulas Incorporated.
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Dallas-based Essential Formulas Incorporated (EFI) was established in 2000 as the sole U.S. distributor of world-renowned microbiologist Dr. Iichiroh Ohhira’s award-winning probiotic dietary supplements and skin care products. A family-owned and operated business, EFI was founded on the philosophy of providing high-quality preventative, supportive and comprehensive pro-health products for the entire family. Pledging to provide premium all natural supplements and exceptional customer care, EFI continually strives to lead the industry in customer and retailer education in the use and efficacy of their innovative products, which include Dr. Ohhira’s Probiotics, Dr. Ohhira’s Propolis PLUS, Dr. Ohhira’s Essential Living Oils (Vegan Certified), Dr. Ohhira’s Probiotic Kampuku Beauty Bar and Magoroku Skin Lotion. Dr. Ohhira’s dietary supplements are available at Vitamin Shoppe, Whole Foods Markets and other fine health food stores across the country. For more information, visit: www.essentialformulas.com, or call 972.255.3918.