March 16, 2011
DALLAS, TX – Essential Formulas Dr. Ohhira’s Probiotic Kampuku Beauty Bar was recently honored with the 2011 ‘Best of Natural Beauty’ Award for the second time in three years. The award was presented by the editor of Better Nutrition Magazine during the Natural Products Expo West held in Anaheim, March 11-13th and will be featured in the publications April issue.
“While probiotic skin care is relatively new in the United States, people in Japan have been using it for years with great results,” explained Kathy LaForce, director of education for Essential Formulas, distributor of Dr. Ohhira’s formulations. “Probiotics feed and nourish an individual’s own beneficial bacteria on their skin while protecting it from harmful bacteria and maintaining a healthy pH balance, this makes it perfect for all skin types and ages.”
The largest organ in the human body is the skin and protects our major internal organs from external pollutants, chemicals and pathogens such as bacteria, fungi and viruses. It is estimated that 50 million individual bacteria live on the average square centimeter of human skin so bacterial balance plays a major role in skin health.
“Dr. Ohhira’s Kampuku Beauty Bar delivers skin ecology-supportive nourishment probiotic and prebiotic extracts via an all-natural, non-drying formulation that clarifies, balances and rejuvenates the skin on the face and body,” said Kat James, noted health and beauty expert and best-selling author of The Truth about Beauty.
Nicole Brechka, editor of Better Nutrition explains that beauty and personal care is now one of the fastest-growing categories of the health and wellness market with sales for natural and organic items hitting $10 billion in 2009—an 8 percent jump from the previous year. “Because there are now so many choices in the area of natural personal care we wanted to help the consumer make informed choices when purchasing these products,” said Brechka.
To select the winning products, Better Nutrition’s Beauty Advisory Board conducted extensive research and interviews with health food store owners and as well as Better Nutrition readers and staffers.
“The Kampuku Beauty Bar is the best probiotic cleanser I have ever used as it includes natural plant extracts and herbs that replenish every type of skin,” said Susanne Bennett, D.C., a holistic chiropractor specializing in skin care. “Dr. Ohhira is an award-winning microbiologist who has done extensive research in the field of lactic acid bacteria. I recommend his beauty bar to all my patients and particularly for those with fungal infections such as athlete’s foot, acne, cradle cap, and eczema.”
Dr. Ohhira’s Probiotics were also named a Better Nutrition’s ‘Best of Supplements’ Award winner in 2009, 2010 and 2011.
Dallas-based Essential Formulas Incorporated (EFI) was established in 2000 as the sole U.S. distributor of world-renowned microbiologist Dr. Iichiroh Ohhira’s award-winning probiotic dietary supplements and skin care products. A family-owned and operated business, EFI was founded on the philosophy of providing high-quality preventative, supportive and comprehensive pro-health products for the entire family. Pledging to provide premium all natural supplements and exceptional customer care, EFI continually strives to lead the industry in customer and retailer education in the use and efficacy of their innovative products, which include Dr. Ohhira’s Probiotics, Dr. Ohhira’s Propolis PLUS, Dr. Ohhira’s Essential Living Oils (Vegan Certified), Dr. Ohhira’s Probiotic Kampuku Beauty Bar and Dr. Ohhira’s Magoroku Skin Lotion. Dr. Ohhira’s dietary supplements are available at Vitamin Shoppe, Whole Foods Market, Sprouts and other fine health food stores across the country. For more information, visit: www.essentialformulas.com, or call 972.255.3918.