Natural Product Association’s Southwest Conference Speaker

Dallas-based Supplement Distributor to Co-Sponsor Keynote Speaker at Natural Product Association’s Southwest Conference

Essential Formulas Incorporated showcases award-winning Japanese probiotic supplement and lauds NPA’s advocacy and preventive health focus

May 11, 2010


FOR IMMEDIATE RELEASE:

Dallas, TX – Preventive health themes will dominate the educational opportunities at the upcoming Natural Products Association’s (NPA) Southwest Conference and Healthfest held in Dallas, May 14th – 16th. For one Dallas-based company, that message is good common sense that they’ve been sharing with their growing consumer base for the past decade. Essential Formulas Incorporated (EFI), distributor of Dr. Ohhira’s Probiotics product line is co-sponsoring the event’s keynote speaker, Doug Kaufman, nationally known natural health author and host of the syndicated television show, “Know The Cause”.

“EFI is the sole North American distributor of an innovative line of probiotic formulas, dietary supplements, and natural skin care products,” explained William Schoor, EFI’s executive vice president. “Our company was founded on the philosophy of providing high-quality, preventative, supportive, and comprehensive pro-health products for the entire family. This aligns perfectly with Doug Kaufman’s viewpoint concerning digestive balance and preventive health, so it’s a natural partnership!”

Natural health approaches are growing increasingly attractive to American consumers. Despite economic hardship—perhaps because of it in many cases—U.S. consumers have been driving an increase in natural product sales. According to the Nutrition Business Journal, dietary supplements have seen a steady 6.2 percent growth as consumers look for ways to stay out of the doctor’s office. “Consumers are very interested in our products because of the preventive health factor,” said Schoor. “They want to boost immune response so they simply don’t get sick as often. That’s just solid reasoning no matter what the economic climate.”

As an exhibitor at the Southwest Healthfest, EFI will provide product samples and information about their Dr. Ohhira’s Probiotics product line. The family-owned company was founded in 2000 after EFI Founder and President Michael Schoor discovered Dr. Iichiroh Ohhira’s probiotic capsules while traveling in Malaysia. When Michael experienced extreme gastric distress, the unique probiotic formula provided such immediate relief that he was determined to make it available to consumers in the United States.

EFI has grown exponentially over the last decade seeing sales soar as consumers realized the health benefits of probiotics in general and especially of their flagship product, Dr. Ohhira’s Probiotics. The probiotic blend is encapsulated with its own prebiotic culture medium of fermented vegetables, fruits, seaweeds and nutritious mushrooms. The blister-packed capsules are stable at room temperature making the product a convenient and comprehensive digestive health system for every day use or while traveling.

“Many consumers take a probiotic for digestive health as I did when I first tried it,” Michael Schoor said. “But our probiotic blend also supports immune response and the body’s ability to absorb and utilize other vitamins—which affects a myriad of other health conditions.” That’s the word EFI intends to spread at the Dallas Healthfest, and if increased sales are any sign, people are not only listening but really understanding the key role that probiotics play in preventive health and immune support.

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Essential Formulas Incorporated (EFI) was established in 2000 as the sole U.S. distributor of Dr. Ohhira’s dietary supplements and skin care products, including award-winning Dr. Ohhira’s Probiotic, named after the twelve strains of carefully selected friendly bacteria used in its fermentation process. A family-owned and operated business, EFI pledges to provide the highest quality natural supplements and skin care available while offering exceptional customer care and education in the use and efficacy of their products. Dr. Ohhira’s dietary supplements are available at Vitamin Shoppe, Whole Foods Markets and other fine health food stores across the country. For more information, visit: www.essentialformulas.com, or call 972.255.3918.

NPA Southwest Healthfest is an annual event providing educational opportunities for industry members and the chance to preview natural health innovations on the show floor. Educational events will take place May 14-16 at the Dallas Sheraton Hotel; the show floor will be open one day only on Saturday, May 15. For more information, visit:www.npasouthwest.org or call 888.663.2791.

Contact:
Kelly Charles
Essential Formulas Incorporated
Office 972-255-3918
Cell 972-743-0373
kcharles@EssentialFormuals.com