Book-signings during Natural Products Expo East

Essential Formulas to host Book-signings of Best-selling Authors during Natural Products Expo East

Oct 02, 2010


FOR IMMEDIATE RELEASE:

DALLAS, TX – Essential Formulas Incorporated, North American distributor of award-winning Dr. Ohhira’s Probiotics® will host two book-signing events while attending the Natural Products Expo East held in Boston, October 13th –16th.

Kat James, radio personality and noted author of The Truth About Beauty and renowned inside-out transformation expert will be signing her best-selling book on Thursday, October 14th at 12 pm. And on Friday, October 15th at 1 pm, nutrition expert and New York Times best-selling author, Ann Louise Gittleman, Ph.D. will be signing, Fat Flush for Life, her follow up to the hugely popular The Fat Flush Plan. Both events will take place at Essential Formulas booth #2415.

“We are proud to sponsor these two distinguished and highly-regarded authors,” said William Schoor, executive vice president of Essential Formulas. “Their books support our philosophy of empowering people with vital health information that can positively impact their lives.”

While at Expo East Dr. Ohhira’s Probiotics® will also be awarded with Better Nutrition Magazines ‘Best of Supplements’ Award for the third consecutive year, the only probiotic supplement to ever receive this honor.

“We are honored but not surprised by the continued accolades that Dr. Ohhira’s Probiotics® garners from the natural product industry, health care practitioners and consumers,” said Schoor. “This is a truly remarkable product backed by years of
research and formulated like no other probiotic available in the United States today.”

Essential Formulas recently launched its updated website, www.EssentialFormulas.com, where the ‘Dr. Ohhira Difference’ is showcased in an informative video that highlights the three-year fermentation process, which uses twelve lactic acid bacteria (LAB) strains including the proprietary TH10, reportedly six times stronger than any other known LAB strain. Dr. Ohhira’s Probiotics® are encapsulated along with their nutritious culture medium, which serves as a prebiotic food source for the good bacteria—making this Japanese dietary supplement one of the most highly recommended, comprehensive probiotic supplementation strategies available on the market today.

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About EFI
Dallas-based Essential Formulas Incorporated (EFI) was established in 2000 as the sole North America distributor of Dr. Ohhira’s dietary supplements and skin care products, including award-winning Dr. Ohhira’s Probiotics®. A family-owned and operated business, EFI pledges to provide the highest quality natural supplements and skin care available while offering exceptional customer care and education in the use and efficacy of their products. Dr. Ohhira’s dietary supplements are available at Vitamin Shoppe, Whole Foods Markets and other fine health food stores across the country. For more information, visit: www.essentialformulas.com, or call 972.255.3918.

About Expo East
Attended by as many as 25,000 industry professionals and featuring thousands of exhibits, Natural Products Expo East (www.expoeast.com) is the largest natural, organic, and healthy products trade show on the East Coast featuring new trends in the organic industry along with natural gourmet, natural and organic health and beauty, organic pet, organic supplement and natural living products.

Contact:
Kelly Charles
Essential Formulas Incorporated
Office 972-255-3918 Cell 972-743-0373
kcharles@EssentialFormulas.com