‘Best of Supplements’ Award 2010

Dr. Ohhira’s Probiotics® Wins Better Nutrition ‘Best of Supplements’ Award for Third Consecutive Year

Sep 09, 2010


FOR IMMEDIATE RELEASE:

DALLAS, TX – Essential Formulas Incorporated line of probiotics has once again won the ‘Best of Supplements’ Award in the Probiotic Category to be presented by Better Nutrition Magazine during the Natural Products Expo East held in Boston, October 15-17th.

“We are honored but not surprised by the continued accolades that Dr. Ohhira’s Probiotics garners from the natural product industry, health care practitioners and consumers,” said William Schoor, vice president of Essential Formulas. “This is a truly remarkable product backed by years of research and formulated like no other probiotic available in the United States today.”

The company’s President and CEO, Michael Schoor, discovered the product’s amazing benefits while suffering from food poisoning in Malaysia and became determined to find out more. His search led him to Japan where he met with the products founder, Iichiroh Ohhira, Ph.D, one of Japan’s leading and award-winning microbiologists. Over 20 years of university-based, scientific research studies have proven the product, including its proprietary TH10 lactic acid bacteria (LAB) strain, to be safe and effective. Essential Formulas was established in 2000 and is the sole distributor of Dr. Ohhira’s Probiotic products in the United States

To select the winning products, Better Nutrition conducted extensive interviews with a panel of experts, including naturopaths, medical doctors, and experts in the supplement industry. These experts also completed a comprehensive supplement survey and provided feedback on various supplements in 31 categories. The Awards will be featured in the November 2010 issue of Better Nutrition.

Dr. Ohhira’s Honored with Award

Nicole Brechka, Editor in Chief of Better Nutrition, commented that Dr. Ohhira’s Probiotics are the only supplement to win the Probiotic Category three years in a row and that it’s also the only one she is aware of that merges ancient Japanese fermentation techniques with modern technology.

Fred Pescatore, M.D. author of Boost Your Health with Bacteria explains that the resulting culture medium works with the body to create an ideal internal environment for friendly bacteria to thrive. “Dr. Ohhira’s probiotic is one of the highest quality digestive remodeling formulas on the market today and the only one I recommend to my patients.”

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Dallas-based Essential Formulas Incorporated (EFI) was established in 2000 as the sole U.S. distributor of world-renowned microbiologist Dr. Iichiroh Ohhira’s award-winning probiotic dietary supplements and skin care products. A family-owned and operated business, EFI was founded on the philosophy of providing high-quality preventative, supportive and comprehensive pro-health products for the entire family. Pledging to provide premium all natural supplements and exceptional customer care, EFI continually strives to lead the industry in customer and retailer education in the use and efficacy of their innovative products, which include Dr. Ohhira’s Probiotics, Dr. Ohhira’s Propolis PLUS, Dr. Ohhira’s Essential Living Oils (Vegan Certified), Dr. Ohhira’s Probiotic Kampuku Beauty Bar and Magoroku Skin Lotion. Dr. Ohhira’s dietary supplements are available at Vitamin Shoppe, Whole Foods Markets and other fine health food stores across the country. For more information, visit: www.essentialformulas.com, or call 972.255.3918.

Contact:
Kelly Charles
Essential Formulas Incorporated
Office 972-255-3918 Cell 972-743-0373
kcharles@EssentialFormuals.com