Dr. Ohhira’s Probiotics® honored with Canada’s prestigious alive Award for second consecutive year

Oct 03, 2012

alive award 2012


Dallas, TX (November 7, 2012) – Dr. Ohhira’s Probiotics® was recently honored with a prestigious Retailers Choice Bronze alive AWARD in the category of, Digestive Health for the second consecutive year.

A health and wellness publication distributed in Canada, alive has been awarding honors to the top natural health products since 1994. The alive Awards have served as a symbol of excellence in the natural health sector and winning the prestigious gold, silver, or bronze medals validate the most ethical and innovative products in the industry.

All products entered into the alive Awards are electronically displayed at the alive tradeshow booth during the Canadian Health Food Association (CHFA) Conference East, Canada’s largest conference and trade show for the natural products and organics industries. “Natural health storeowners and staff vote for the Retailers’ Choice Award winners and are provided with a voting code and then vote online or in person during the annual CHFA East convention,” said Leah Karpus, editor of alive magazine. “Voting codes can be used only once and will not allow additional access to the voting system after a single use.”

Dr. Ohhira’s Probiotics combines ancient fermentation techniques with modern science to create a powerful formula that remodels the GI environment to encourage the growth of all healthful strains of naturally occurring bacteria while discouraging the invasive strains. This incomparable product was developed by renowned microbiologist Iichiroh Ohhira, Ph.D. and a team of distinguished research scientists from Okayama University over thirty years ago.

Matthew Breech, President of Tall Grass, the Canadian distributor of Dr. Ohhira’s Probiotics, says he is delighted by the recognition Dr. Ohhira’s has received from the Canadian natural health community. “Dr. Ohhira’s is an exceptional product, it is totally unique and it’s very exciting that it has been honored for its quality, efficacy and scientific credentials here in Canada.”

Dr. Ohhira’s Probiotics have also been honored with numerous awards in the United States. Better Nutrition Magazine recently named Dr. Ohhira’s Probiotics as the winner of the “Best of Supplements Award” for the fifth consecutive year. Michael Schoor, President of Dallas-based Essential Formulas Incorporated, the distributor of Dr. Ohhira’s Probiotics in North and South America has seen this Japanese supplement grow exponentially in popularity over the last 12 years. “We spend a lot of our marketing budget educating consumers on probiotic health and what exactly makes our probiotic more effective than the others. Once people try it we usually have a customer for life!”

For more information go to http://www.alive.com/awards/index/102/2012.

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Dallas-based Essential Formulas Incorporated (EFI) was established in 2000 as the sole U.S. distributor of world-renowned microbiologist Dr. Iichiroh Ohhira’s award-winning probiotic dietary supplements and skin care products. A family-owned and operated business, EFI was founded on the philosophy of providing high-quality preventative, supportive and comprehensive pro-health products for the entire family. Pledging to provide premium all natural supplements and exceptional customer care, EFI continually strives to lead the industry in customer and retailer education in the use and efficacy of their innovative products.