Essential Formulas Incorporated Announces Promotion

Apr 10, 2013


Dallas, Texas (April 10, 2013) – Essential Formulas Incorporated, North American distributer of Dr. Ohhira’s Probiotic formulations, announced the promotion of Amy Alvitre to Assistant Director of Key Accounts. Ms. Alvitre’s responsibilities include: creating and maintaining relationships with key accounts and retailers, co-op marketing buys, promotions, and media buys to increase brand awareness and sales for key accounts, and partnering with product representatives and brokers to better assist them in marketing and selling Dr. Ohhira’s Probiotic formulations.

“Amy has been a key part of our success and we are excited to promote her to this important position,” said Marty Schoor, vice-president and chief operating officer at EFI. Ms. Alvitre joined the EFI team in 2007 where she operated as Front Office Administrator and became a vital component in the company’s growth.

Ms. Alvitre brings with her 13 years of experience in customer account support and sales, six of which were with Essential Formulas. She holds a Bachelors Degree in Business Marketing and has served in the United States Army.

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Essential Formulas was established in 2000 as the sole U.S. distributor of world-renowned microbiologist Dr. Iichiroh Ohhira’s award-winning probiotic dietary supplements and skin care products and the line of CHIA OMEGA dietary supplements. For more information call (972) 255-3918 or visit www.EssentialFormulas.com.